MTV’s brand refresh

Posted by: garbage on Jul 02, 2009

MTV launches a spanky new look as of today – as its international brand refresh rolls out across the company's network of 64 channels, created by MTV's creative directors from around the world in collaboration with UK-based studio Universal Everything...

New re-branding is focusing away from distorting the logo, which will now show in it's original black and white state.

Check out one of the new idents called MTV International / Sweetheart by Universal Everything.

We are asked directly to devise the on-air, web and print rebrand of MTV for an international audience of 524 million viewers. Its purpose to cement the channel's reputation as a powerhouse of youth-oriented programming and creative output.

The aim is to continue and enhance the innovative spirit of MTV's 27 year legacy, and to establish a coherent brand language across 160 different countries spanning 31 languages including Japanese, Russian and Chinese.

This resulted in the reinvention of the onscreen information graphics with a timeline based system to establish 'Where you are in MTV time'.

An ongoing series of unique 'Pop-Art' idents have risen from the new manifesto - POP X 1000% - celebrating and amplifying pop culture in all its glory - Love x 1000%, Desire x 1000%........and more

Created in collaboration with Roberto Bagatti - Creative Director of MTV World Design Studio Milano and Dylan Griffith - Creative Director of MTV North.

Creative Director / Designer - Matt Pyke
Sound Design - Simon Pyke
Producer - Philip Ward
Designer - Rick Smith
Research & Development - Bob Sanderson

Tags: motion graphics mtv brand

Superstudio

Posted by: garbage on Mar 13, 2009

SUPERESTUDIO is an international Animation and Design company that works from Buenos Aires towards the rest of the world developing Tv brandings, commercial spots and audiovisual productions. Specializing in motion and design, we permanently work in search to become the best partners and co-workers that a client can have, offering the highest quality in the design and animation market, assuring excellent results, service and coverage in every project.

Tags: design portfolio motion graphics