Jan 09, 2008

Xerox Unveils Biggest Change to Its Brand in Company History

Posted by: Admin on Jan 09, 2008

Developed by Interbrand, the new Xerox identity is the biggest change to it's brand in company history. Here is a brief explanation from the official press release.

"We have transformed Xerox into a business that connects closely with customers in a content-rich digital marketplace," said Anne M. Mulcahy, Xerox chairman and chief executive officer. "Our new brand reflects who we are, the markets we serve and the innovation that differentiates us in our industry. We have expanded into new markets, created new businesses, acquired new capabilities, developed technologies that launched new industries -- all to ensure we make it easier, faster, and less costly for our customers to share information."

Press Release

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