Jul 02, 2009

MTV’s brand refresh

Posted by: garbage Under: motion graphics brand mtv

MTV launches a spanky new look as of today – as its international brand refresh rolls out across the company's network of 64 channels, created by MTV's creative directors from around the world in collaboration with UK-based studio Universal Everything...

New re-branding is focusing away from distorting the logo, which will now show in it's original black and white state.

Check out one of the new idents called MTV International / Sweetheart by Universal Everything.

We are asked directly to devise the on-air, web and print rebrand of MTV for an international audience of 524 million viewers. Its purpose to cement the channel's reputation as a powerhouse of youth-oriented programming and creative output.

The aim is to continue and enhance the innovative spirit of MTV's 27 year legacy, and to establish a coherent brand language across 160 different countries spanning 31 languages including Japanese, Russian and Chinese.

This resulted in the reinvention of the onscreen information graphics with a timeline based system to establish 'Where you are in MTV time'.

An ongoing series of unique 'Pop-Art' idents have risen from the new manifesto - POP X 1000% - celebrating and amplifying pop culture in all its glory - Love x 1000%, Desire x 1000%........and more

Created in collaboration with Roberto Bagatti - Creative Director of MTV World Design Studio Milano and Dylan Griffith - Creative Director of MTV North.

Creative Director / Designer - Matt Pyke
Sound Design - Simon Pyke
Producer - Philip Ward
Designer - Rick Smith
Research & Development - Bob Sanderson