Dec 27, 2007

JBS - New Ad

Posted by: Admin on Dec 27, 2007

Once again advertisers are proving that sex sells everything. In a recent campaign JBS decided to go away from traditional underwear advertisement. Instead of picturing naked men they decided to go with the alternative image of a naked woman.


Men don't want to look at naked man. JBS Mens Underwear

Advertising Agency: & Co, Denmark
Creative Director: Thomas Hoffmann
Art Directors: Thomas Hoffmann, Martin Storegaard
Photographers: Rasmus Mogensen, Morten Laursen

Tags: