Apr 23, 2007

Durex “It’s not worth it”

Posted by: Admin on Apr 23, 2007

This pro-active ad so impressed Durex head office in London, it gave permission for Joe Public - which is not its incumbent agency - to change the 'X' in its logo to an Aids Ribbon and incorporate this into the layout.




Pepe Marais - Head Creative Chef
Jabulile Koapa - Copy Chef
Maloto Thobejane - Art Chef