Aug 19, 2007

Chrysler Rebranding

Posted by: Admin on Aug 19, 2007

Due to the separation of DaimlerChrysler, formed in 1998, as Chrysler Holding LLC in the U.S. and Daimler AG as its German counterpart. - nicely down the middle, just like any good settlement. Chrysler, now blatantly dubbed "New Chrysler" (New Coke anyone?), has revived its old logo, the "Pentastar", for the new chapter in this company's life.

“The original Pentastar had five triangles which floated independently in a pentagon shape, broken by a five-pointed star in the middle.

The new Pentastar, with some changes by Trevor Creed, Senior Vice President - Design, conveys strength and precision by fusing the ends of the five triangles to enclose the star and complete the pentagon.�?

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