May 04, 2007

Banana Peel Sculpture

Posted by: Admin on May 04, 2007

A sculpture made by the Berlin artist Stefan von Essen which looks like a giant bana peel, was set in various shopping malls around Berlin.



Challenge:
Develop a promotion for a new Rodenstock progressive eyeglasses (Germans most famous brand for eyeglasses).

Result:
The banana peel was placed in busy locations in Berlin. Because of the enormous recall by customers and traders Rodenstock decided to exhibit the installation in other cities as well.