May 31, 2007

Artist of the Day - Gui Borchert

Posted by: Admin on May 31, 2007

R/GA's youngest associate creative director, Gui Borchert was recently featured in Print magazine as one of the 20 most talented designers under 30. He joined R/GA in 2003 as a designer and has quickly grown into one of the leading creatives on the Nike account. Since starting at R/GA, Gui has excelled at idea generation, conceptual work, and design direction and executions, as well as fostering collaboration with Nike's offline agency, Wieden + Kennedy. His expertise lies in teamwork and flexibility in integrating his diverse style as needed for client projects across corporate identity, interactive, motion graphics, and typography.










Throughout his career, Gui has also done work for clients such as MTV and has collaborated with R/GA CEO Bob Greenberg and Stefan Sagmeister on the logo pitch for the NYC2012 Olympic bid. He has worked on illustration projects with leading agencies like Salles D'Arcy and DM9DDB. He also serves as a news editor on the well respected design site DesignisKinky.net. And in 2001, he founded Eyepunch.com, one of the most recognized design resources in the Brazilian design community.

Gui has won more than two dozen awards in the industry's most prestigious competitions including Gold Cannes Cyber Lions, One Show Interactive and Clios. His work has been shown in exhibits and published in numerous magazines and books in Brazil, the United States, Europe, and Asia.

Gui holds a BFA in design from UFRJ (Rio de Janeiro Federal University).

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