Advertising Agency Excentric from Portugal releases a follow-up to last years
"The Digital Story of the Nativity"

Last year Excentric released "The Digital Story of the Nativity" and it took the internet by storm. This year the do not disappoint with a new video featuring some of the most popular online sites for 2011.

"What does Santa do in the other 11 months of the year? Does he stay in the North Pole or does he go on vacations? This is the story of Santa Claus' life, told by social networks. Santa Claus is always around. Let's add his spirit."

The Digital Story of the Nativity: 2010

"We wanted to send our clients a Christmas postcard that had the "share it" factor. We came up with an idea and placed it online on the eve of a religious day in Portugal. Facebook and Twitter shares went skyrocket within a couple of days. One week later, we released the English version and it went viral again."

If you watch both videos it is quite amazing how much of online experience is now mobile.