Esquire introduces first E Ink-infused magazine cover

The October issue of Esquire, only a 100,000 issues released, features the world’s first E-Ink magazine cover. The E-Ink display is the same technology used in the Amazon Kindle and Sony Reader. This is the first time it’s been used in a magazine cover and we take a closer look inside.

New PS3 Adverts from BBDO

Gorgeous new PS3 adverts from BBDO.

Durex Performa - Last longer

Durex Performa condoms contain benzocaine (a mild anaesthetic), witch helps men last longer in bed. To highlight this product benefit we distributed limited edition pillowcases alongside performa condoms at New Zealand's biggest annual sex expo, Erotica.

Xerox Unveils Biggest Change to Its Brand in Company History

Developed by Interbrand, the new Xerox identity is the biggest change to it's brand in company history. Here is a brief explanation from the official press release.

Incredibly creepy retro ads

We came across some great examples of creepy retro ads.

JBS - New Ad

Once again advertisers are proving that sex sells everything. In a recent campaign JBS decided to go away from traditional underwear advertisement. Instead of picturing naked men they decided to go with the alternative image of a naked woman.

Che Magazine Ad

Che Magazine has once again delivered a juicy ad for us to drool over.

Stinky Jocks campaign from JBS

Once again advertisers are proving that sex sells everything. In a recent campaign JBS decided to go away from traditional underwear advertisement and base their ads around the subjects of 4 cliché sexual fantasies for men. They are the nun, the french maid, the secretary and the nurse.